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We’ve Moved. Come Visit Our New Office.

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Special Offers


15-inch Vinyl Cutter and Heat Press

$2,200 $1,995


24-inch Vinyl Cutter and Heat Press

$3,660 $3,295


24-inch Roland Vinyl Cutter and Heat Press

$5,200 $4,749


24-inch Elite Vinyl Cutter and Heat Press

$7,500 $6,895


44-inch Dye-Sublimation Package

$16,490 $14,995


44-inch Dye-Sublimation Package

$19,000 $17,295


44-inch Dye-Sublimation Package

$24,000 $21,995

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VersaArt RT-640

The RT-640 can be configured as a four-color or eight-color device. In four-color (CMYK) mode, Texart ink produces bright colors with velvety blacks, improved gray scale and high quality, detailed output. In eight-color (CMYKLcLmOrVi) mode, the addition of Orange and Violet ink produces an increased color gamut with exceptional reds and oranges and deep blues and purples while Light Cyan and Light Magenta provide subtle gradations and beautiful skin tones.

Chemica Heat Transfer Material

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The Problem with Generic Profiles

My colleague, David Hawkes, talked about color management in last week’s Friday Fare, and I would like to jump on the bandwagon and provide you with some additional reasons to learn more about color. As a former software product manager, I had the opportunity to participate in several dealer and end-user color trainings.  I found that many users knew very little about color going into these workshops, and that they were employing a very simple color workflow: use Generic profiles for everything.  Let’s look at three things that make Generic profiles a temporary workaround, rather than a solution for precise color workflow.

White point of the media
It should be no surprise that the color of the media affects printed colors.  Because inks are translucent, the color you see is actually a combination of the ink and the media.  For example, with the Generic Vinyl 1 and PCV4 combination, the white and the yellow cross points on the graph below show the white points of Generic Vinyl 1 and PCV4, respectively. Using the Generic Vinyl 1 profile to print on such media with different white points is sure to produce slight shifts in color (especially for light colors), as the profiling software will try to compensate for the white point of the media.

Each media is different
Each media reacts differently according to the inks that are used, and colors will vary from media to media, even if the amount of ink used is the same.  Let’s look at how PANTONE® colors are converted to CMYK on the VersaCAMM® VS-540i when using GCVP and Generic Vinyl 1, respectively. As you can see, when using the GCVP profile, PANTONE 652 C is converted to C=31.9, M=34.6, Y=16.7 and K=2.0. With Generic Vinyl 1, the same color is converted to C=33.8, M=31.0, Y=13.3 and K=11.4.  If you are using the Generic Vinyl 1 profile on GCVP for some reason, it seems pretty clear that the results will be very different when compared to the output from actual GCVP profiles.


GCVP – High Quality on VS-540i


Generic Vinyl 1 – High Quality on VS-540i

Individual ink limit and total ink limit
Other important factors that can affect color include the individual ink limit and the total ink limit. Ink is limited during profiling for several reasons, but the most common reason is that the media cannot handle the maximum amount of ink that the printer can print. Looking at the same Generic Vinyl 1 and GCVP profiles, you can see that there’s a big difference between the maximum ink amounts in each case. For example, if you are using the Generic Vinyl 1 profile on the GCVP, you’re  limiting the magenta to a maximum of 80%, while the GCVP can actually take up to 95%. This difference can translate into a big difference in color saturation, especially when printing colors that require magenta, such as RED.


Magenta channel on Generic Vinyl 1


Magenta channel on GCVP

Don’t get me wrong. Generic profiles can produce acceptable results right out of the box, and it’s a good starting point for a novice user.  It’s fine to go this route if you don’t have access to a better profile.  However, for all the reasons cited above, Generic profiles simply can’t match the quality and consistency of a profile that has been created for a specific media.  Actually, even the GCVP profile we provide wouldn’t be the best choice for your particular installation, as the printer and the environment we use for profiling aren’t identical to yours. For optimum results, I recommend investing in a spectrophotometer and profiling software to calibrate your printer on a regular basis. Attending a color workshop will also allow you to learn the skills required for profiling any media.

Written by:
Hiroshi Ono
Group Product Manager – Specialty Products
Roland DGA

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Spring is Here!

The snow has melted. The birds are chirping. Spring is in the air! With the arrival of spring comes an update on VS-300i profiles, a new Tips & Tricks article and a redesigned support page for Roland end users.

VS-300i Profiles are Sprouting
Preliminary profiles for the VS-300i are available on R-Net. The profiles currently available are listed below, and you can download them here.

  • CMYK: MCVP, GCVP, HTM2, PRV2, SGP3, SGPA & VTV2
  • CMYKLcLmLkMT: MCVP, GCVP, HTM2, PRV2, SGP3 & VTV2
  • CMYKLcLmWMT: MCVP, GCVP, HTM2, PRV2, SGP3, SGPA & VTV2

Tips & Tricks is Green with a New Article
Getting Set-up for Stickers,” our latest  article, covers helpful software tips for creating stickers using different features such as “PerfCutContour” and “CustomCut.”  Roland’s Tip & Tricks are designed to help your customers increase productivity, maximize efficiency, and get the most out of their Roland equipment. With its extensive archive of useful posts, this section of our website  is truly a great resource for your customers. Share the link with your customers today!

Roland’s Technical Support Webpage has Bloomed
Check out Roland’s newly redesigned Technical Support Section. The improved layout makes finding support information easier than ever. Whether your customer needs a user manual, sample test file or training video, they’ll be able to find what they need quickly. This page offers valuable resources for Roland technicians, too. Check it out!

Written by:
Julie Gederos
Market Development Manager
Roland DGA

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Tips from the Tradeshow

When it comes to tips & tricks, webinars and live classroom trainings, VersaWorks® is consistently a popular topic.  Users are always asking how they can best use this powerful software to simplify workflow, increase quality and maximize productivity.  During a Q & A session that took place after our recent VersaWorks presentation at NBM Arlington, I spent much of my time helping users with the setup of Perforated Cutting in Illustrator and the Custom Cut feature in VersaWorks.  Whenever I encounter that kind of activity on the road, I always like to share my experience in a Friday Fare.

Setting up the PerfCutContour Swatch
The PerfCutContour swatch is a great feature that can be used to reduce time spent weeding and trimming finished prints.

  1. With Illustrator open, select the drop down menu from the swatches library and select “New Swatch.”
  2. In the “New Swatch” dialogue box, change the Swatch Name to “PerfCutContour” making sure to capitalize the “P,C, and C”, and delete any spaces (the name should appear as it does above).
  3. In the same dialogue box, using the “Color Type” drop- down menu, select “Spot Color” and define a color value for the PerfCutContour swatch using the CMYK value sliders. Then click OK to save.  The PerfCutContour swatch should now be available in the Swatch Library.
  4. A quick tip for improving cut quality: Place a Contour Cut line directly on top of the artwork that will be PerfCut.  Doing so will tell the printer to perform a contour cut first, before proceeding with the PerfCut.  This will ensure that the PerfCut is completed on the backing material only, leaving your printed piece free from the little tags left behind when a PerfCut is performed.

Setting Up a Custom Cut
The Custom Cut function can help improve workflow and cut accuracy on longer print and cut jobs by allowing the user to divide the job into smaller segments, resulting in greater print/cut registration accuracy.  Before getting started, make all of your desired settings for the job: number of copies, size, quality, etc.  Once you have all of the settings dialed in, you’ll be ready to set up the job with Custom Cut.

  1. Under the “Layout” tab in VersaWorks, click “Get Media Width” and record the result. You can right click and copy the width.  You will need this information for the next step.
  2. Open the “Size” dropdown menu and select “Custom Cut.” Notice that the width has changed back to the default width.  You can right click into the “Width” area again and select “paste” to enter the correct width of the material copied during the previous step.
  3. The next step is where we will break the job into manageable-sized rows.  To do this, change the height in the “Media Setting” field to be slightly higher than the height listed in the “Scaling Field.” In this example, we’re working with an image height of 5.99 inches, so I’m going to enter the “Media Setting” height as 6.10 inches.  The job preview to the right will change to reflect each row as a different page.  VersaWorks will process each row as its own print/cut job which, in turn, will increase print and cut registration accuracy over the entire run.

VersaWorks training on the Road
There are still three more VersaWorks training workshops remaining on the 2014 schedule – sessions at NBM Indianapolis, NBM Philadelphia and NBM Charlotte.  The central theme for each workshop is “Getting the Most Out of Your Roland,” and we’ll be covering some of the most popular tools and features VersaWorks has to offer.  Topics will include using Roland Color to create true-to-life swatch reference guides, Spot Color replacement, Variable Data Printing, and much more.  These classes are FREE for anyone who registers with NBM at least 48 hours before each trade show begins. We’ll also be offering daily in-booth presentations on VersaWorks topics at ISA next month. Look out for our pre-show webpage for more details and training times.

Written by:
Daniel Valade
Product Manger – VersaStudio and Vinyl Cutters
Roland DGA